/THE CONCEPT
The Fire House is a heritage listed bar located in North Sydney. They’re doing a massive refurbishment and the branding needed to be updated to match the new interior. I wanted to take the outside of the buildings shape and incorporate that into the logo. This will give the new branding a heritage feel while still remaining modern and current with the new interior design. I’ve created a landscape version of the logo that will be the main one used throughout, however if needed that can use the stacked version if space doesn’t allow for it. There is also a solid version of the logo, but this should be used sparingly.
There will be brass fixtures used throughout the interior and I wanted to incorporate this into the logo, giving it that feel of an old fire house. I have created a pattern using the logo that I think will be perfect to flow throughout the bar. It can be printed onto menus, textiles, decals on windows or promotional material. It’s a pattern they can really own.